It's for the children
Covering every type of fashion, for May, we shift gears by introducing G-Star RAW’s Spring 2020 KidsWear line.
The company’s first collections of this type were launched in July 2019 and followed with two collections released in a given year.
Inspired by the G-Star Raw brand, KidsWear follows the typical look of adult fashion with its children’s wear brand aimed at girls and boys aged three to 16.
G-Star, an innovative denim brand—established in 1989—quickly became a leader in the denim industry for adults, with a significant move to influence children’s clothing.
G-Star introduced wearable and desirable raw denim products to a market populated with heavily treated and stonewashed garments. Later that same year, chief designer Pierre Morisset disrupted the denim world with his invention of 3D Denim.